Black Opal Inspires with I Define My Beauty Campaign


If the name Black Opal sounds familiar to you, it’s because this unique cosmetic company has been around for over 30 years now. Since they debuted their first products in Europe in 1994, Black Opal has worked to create skin/haircare solutions and beauty palettes for women around the globe. They also have a full shaving line for men.

In addition to building their brand, Black Opal has been giving back through movements like their True Beauty model search scholarships and “Fade Illiteracy” program. For 2015, Black Opal kicked off their I Define My Beauty campaign, spreading the word of self-acceptance and love to women everywhere.

Merrell Hollis, Artistic Director for Black Opal, attests that the company has a mission that transcends traditional standards of beauty. “I Define My Beauty is about rejecting the stereotypes and myths that other people put on you. It’s a movement to educate women of all complexions, ethnicities and ages to take chances and feel confident—whether they go for subtle mauve or saturated fuchsia, the choice is yours not someone else’s.”

Learn more about Black Opal’s products and shop at and follow them at Twitter @BlackOpalBeauty and Instagram @BlackOpalBeauty

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  1. I like that so many companies like Black Opal realize that beauty is both outside and within. Their message of self-acceptance and supporting scholarships is on point!

  2. The Get Fit Diva on

    I heart Black Opal products and admire their mission. I didn’t know they had a shaving line. Perfect gift idea for Father’s Day coming up!