By: Dove
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Last night (Oct. 13, 2011), Uniqlo celebrated the grand opening of their Global Flagship Store with an invitation-only mixer for hundreds of fashion tastemakers and media representatives. Located on New York’s famed 5th Avenue at the corner of 53rd Street, the four story high retail space officially opens to the public at noon today, October 14. According to a Reuters article released yesterday, this is the start of a 200 store expansion in the U.S. for the Japanese-based company.
The guest list for the launch, which was rumored to be over 1,700 strong, included some of the country’s top stylists and fashionistas. Of course UrbLife.com was on hand to enjoy the festivities, complete with open bar(s), passed hors d’oeuvres, and some truly delightful macaroons.
Displays throughout the vast Uniqlo space were set up and ready to go for the official opening, and we were able to see the final results of the brand’s creative marketing campaign. Part of this is a series of lighted displays with the “voices” of New York, as celebrities, athletes and entrepreneurs speak on their personal inspirations, all looking suave in their Uniqlo gear.
Take a look at my photos below, and find out more about out the store for yourself at Uniqlo.com!
